February 28, 2020 By hopgroup

5 Growth Indicators in the Hispanic Market Opportunity

Today, the Hispanic population has a purchasing power valued at more than $1.5 trillion. This presents a market opportunity that marketers, digital marketers and sales directors are scrambling to get a cut for their brands and companies. There have been prominent pointers that the Hispanics present one market opportunity with the potential to drive sales […]

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February 15, 2020 By hopgroup

3 cultural insights of Latinos that every marketer should know

Marketers who are interested in penetrating the Latino market in the United States and expanding their market share need some important cultural insights that will help them to navigate this fast-growing community easily. According to Nielsen, Hispanics are responsible for 50 percent of US population growth observed from 2010 to 2015. This fact coupled with their […]

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February 01, 2020 By hopgroup

Hispanic Culture vs. American Culture in Marketing Campaigns

In the American business environment, there are two dominant cultures that determine the success or doom for businesses; the Hispanic culture and American cultures. A business that overlooks these cultures has fewer chances of excelling in this market. Considering marketing campaigns aim at increasing sales, leaving an impact on the field, and winning trust as well […]

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January 30, 2020 By hopgroup

Five Articles That Provide Insight into Hispanic Consumers

In an attempt to gain a closer understanding of the Hispanic community as far as marketing is concerned, a lot of information exists online in the form of Hispanic articles. While the information is indeed vast, a question arises regarding whether they are both valid and relevant. These concerns make the process of looking for […]

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January 16, 2020 By hopgroup

Engaging Hispanic Millennials through understanding the Hispanic Culture

Marketers are spending most of their time discussing the importance of Hispanic millennial consumers more than any other thing. The focus on this group is meaningful since the Hispanic millennials are just about to unlock their purchasing power. In the wake of this revelation, marketers of various brands are forced to come up with appealing marketing strategies […]

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January 15, 2020 By hopgroup

English or Spanish for hispanic content marketing?

Over the course of time, marketers have had to struggle with figuring out the best way to communicate with the modern-day Latino population. Hispanic content marketing in the present age presents the challenge of whether to communicate with the target population using either English or Spanish. What makes this a challenge is the bilingual nature […]

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January 04, 2020 By hopgroup

Do’s and Don’ts of the Latino Market: 4 Tips for the Best Approach

The justified buzz in the marketing world for a slice of the Latino market calls for much more effort in developing focused content and using strategies that can attract and retain Latino customers. An almost 60 million strong customer segment with an evidently increasing purchasing power needs more than just simple translations of marketing content […]

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December 30, 2019 By hopgroup

By the Numbers: Marketing to Hispanics in the U.S.

The one thing that almost every business has in common with each other is that they’re constantly looking for ways to grow. Ways to beat last year’s numbers. And blow past the aggressive forecast. With each passing year it becomes exceedingly difficult to reach these growth goals, calling for companies to get more and more […]

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December 15, 2019 By hopgroup

Adopting a Strong Hispanic Marketing Strategy is crucial in Luring the Hispanic Population

Latinos are emerging as an influential economic powerhouse, presenting marketers an increasingly influential consumer segment. According to a 2012 Nielsen report, Hispanics are the fastest growing ethnic group. It’s important to recognize that Latinos are bicultural and have the ability to embrace two cultures seamlessly. Understanding this unique customer profile is critical to successful engagement. Below […]

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December 02, 2019 By hopgroup

3 Reasons Why Multicultural Marketing is Crucial in Targeting the Social and Mobile Hispanic Millennials

The Hispanic Millennials is one of the fastest growing minority consumer group in America. As a result, many companies are scrambling to find ways of targeting their marketing strategies towards the group. Multicultural marketing is proving to be the most effective way of reaching out to the social and mobile Hispanic Millennials. But why is it […]

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