Blog

June 15, 2019 By hopgroup

Hispanic Market Trends To Look Out For

Hispanic Market Trends to Look Out For The previously ignored Hispanic market is continuously proving to be a growing force in the U.S. Between 2010 and 2015, statistics showed that the Hispanic population consisted about 50 percent of the entire U.S. population growth. While these numbers might mean something else in other professions, to marketers, this […]

read more
June 01, 2019 By hopgroup

How hispanic culture and education influence buying decisions

The spending power of the American Hispanic community has been consistently on the rise. According to Nielsen, their spending power currently stands at over $1.4 Trillion; an impressive figure that can be attributed to their high population growth and rigorous work ethic. The factors that influence their spending habits are varied, but the one that […]

read more
May 31, 2019 By hopgroup

How Latinos Influence Marketing Trends

Latino culture in America has had a considerable influence on how Marketers develop their strategies. Given the meteoric rise in both population and buying power witnessed amongst members of this community, a lot of effort and research has now gone into figuring out the best ways to appeal to this market. The fact that the […]

read more
May 30, 2019 By hopgroup

Hispanic Women: Important Key to Hispanic Purchasing Power

In a recent report released by Nielsen, Hispanic women were identified as a crucial component of the 57M plus group of the Hispanic population. The group’s collective purchasing power is placed at $1.5 trillion and is projected to soon account for over 10.6% of the entire U.S. purchasing power before 2019. The multicultural taste and influential […]

read more
May 15, 2019 By hopgroup

Choosing the Best Approach for Marketing to Hispanics

The Hispanic population is the new battlefront for brand and revenue growth. The 56.6 Million strong segment of the American population with a growing purchasing power guided by a multi-cultural taste is quite an enticement to many marketing, digital marketing and sales directors. There is widespread discussion within marketing and branding guru circles on developing […]

read more
May 15, 2019 By hopgroup

How these 3 companies became top hispanic brands

The Latino population in the United States is expected to grow by almost three percent each year for the next decade. More importantly, this demographic will expand into every state and city in the country. This surge in growth represents a tremendous opportunity for companies willing to specifically market to this demographic. These top hispanic […]

read more
May 01, 2019 By hopgroup

Key Aspects of Latino Markets

Hispanic marketing has become an important avenue to help drive brand growth and improve company revenue. This is because Latinos are exerting influence that has never been felt before on the American consumer space due to their growing population and increasing spending power. The Latino market is growing at an unprecedented rate and marketers, digital […]

read more
April 30, 2019 By hopgroup

Latino Facts Many Marketers Don’t Know

The Latino population accounts for 18% of the US population according to the National census. Given the considerable increase in Latino spending power over the past decade and their high population growth it’s rather surprising that it took this long for brand marketers to start taking it seriously as a market they could tap into. […]

read more
April 15, 2019 By hopgroup

Latino Marketing Strategies

In the U.S., being ‘Latino’ or ‘Hispanic’ may mean the same thing especially with regard to census definition. In much finer terms, it can be separated to mark the origin, heritage or lineage of the person or their parents (Latino – from Latin America) or just identifying with a culture or heritage of Spanish nature […]

read more
April 01, 2019 By hopgroup

Latino Millennials and Their Multicultural Nature

A common mistake made by many marketers is assuming that virtually all latino millennials are native-born; an assumption which couldn’t be further from the truth. The fact of the matter is, 37% of all Hispanic millennials are American born. A fact that has a significant influence on their preferences as consumers. While certain consumer trends […]

read more