HOP Group - Hispanic Marketing

THIS IS SURE TO BE THE BEGINNING OF A BEAUTIFUL RELATIONSHIP…

Hola! My name is HOP, my blood is Latin, my culture is engraved in my heart and I am a brand passionate about marketing. I’m fluent in both English and Spanish, but have to admit I have a thing for Hispanics. I consider myself fortunate to have such a great Group of friends, who have shared with me the last 13 years. I would like to show you my world…

How’s that for a first impression? Let’s take the next step and get to know each other better, I’m sure you’ll fall in love with my Group and me. ¡Te invito a conocer mi mundo!

HERE'S WHAT I THINK

By hopgroup

What is Latino culture & why should it matter to companies?

What is Latino Culture and Why Should it Matter to Companies? Latino culture comprises of the customs and traditions of the latinoamericano or the US ethnic group with Latin American roots. Latinos or Hispanics, who by July 1, 2015 amounted to 56.6 million or 17.6% of the US population, come from diverse economic, geographic and social backgrounds. However, […]

By hopgroup

Hispanic advertising: What does it mean?

It’s evident that Hispanics are the epicenter of growth in the US. They are composed of a large population and are endowed with amazing purchasing capabilities. Large enterprises have termed the Latinos as the future of business in America. Though they look appealing to most businesses, they are highly inclined to culture, and social classes with […]

By hopgroup

The US Hispanic Market: 3 Reasons for Specific Marketing

The multifaceted nature of the US Hispanic market requires that all marketing campaigns chosen to attempt reaching this demographic are all tailored to suit it. The Hispanic community in the United States has a number of attributes that have to be taken into consideration before any attempt is made to formulate a formidable marketing strategy. […]

By hopgroup

Understanding Hispanic Culture

The US Hispanic population is rapidly becoming the target for many businesses. It’s been noted to be the fastest-growing ethnic group and going by the current growth rate of 167% compared to non-Hispanics, they will amount to 29% of the total U.S. population by 2050. Taking a closer look at the persona of these people […]

By hopgroup

Understanding Hispanic American Preferences to Attract this Market Segment

Hispanic Americans have become a force to reckon with in the American consumer space. Brands are outcompeting each other to market to Hispanics and reap from a population group well known for brand loyalty and distinct multicultural taste. Different sub-groups within the Hispanic Americans such as teens, millennials, and women are marking their place in […]

By hopgroup

Hispanic demographics trends: An opportunity for companies

Hispanics consist of over 57 million people in the US today. This is expected to shoot up to 29% by 2060 to reach 119 million people. With such demographics, the influence Hispanics hold in the market today is apparent. There is a booming trend of consumer habits exhibited by this population. They’re changing the way companies do […]