March 19, 2020 By hopgroup

3 key characteristics of Hispanic Culture that can support your strategy

In the Hispanic community, culture is a thing to be embraced. Ever since Latino children are young, they are taught the virtue of respeto (respect) and dignidad (dignity) as far as their Hispanic heritage is concerned; this is one of the characteristics of Hispanic culture embraced by many. As the Latino people continue to influence the American culture, here […]

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February 15, 2020 By hopgroup

3 cultural insights of Latinos that every marketer should know

Marketers who are interested in penetrating the Latino market in the United States and expanding their market share need some important cultural insights that will help them to navigate this fast-growing community easily. According to Nielsen, Hispanics are responsible for 50 percent of US population growth observed from 2010 to 2015. This fact coupled with their […]

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