July 01, 2020 By hopgroup

How Your Business Can Reach the Hispanic Market Through Music, Food and Family

There are numerous ways businesses can generate more interest and revenue from the Hispanic market in the United States. But to get the most bang for your buck, the key is tapping into Hispanic culture so you can focus on what matters to this segment the most. Hispanics living in the United States predominantly come […]

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May 31, 2020 By hopgroup

Using Spanglish is the way to go in your Hispanic Communication

Most English-speaking U.S Hispanics are bilingual. They often switch between languages or borrow English words and put them into Spanish, making Spanglish language. Hispanic communication is changing and with the growing number of speakers, they can no longer be ignored by marketers. According to AHAA, Hispanic millennials and the boomers possess distinctive consumer purchasing patterns and use Spanglish. […]

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May 15, 2020 By hopgroup

Three Keys to Advertising to Hispanics

There is no blanketed marketing approach that can fully connect with every segment of a diverse population. And nowhere is this more evident than when advertising to Hispanics. A lot of companies think that you can just translate your current campaign into Spanish and yippee, you’re done. However, your campaigns need to be strategically adapted […]

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May 01, 2020 By hopgroup

The Top 3 Values to Appeal to in Hispanic Marketing

When marketing to any potential customer, it’s important to determine what they truly value. Failing to do so will result in campaigns that fall short in grabbing attention or motivating the desired behavior. When it comes to the Hispanic market living in the United States, there are several common characteristics that your business should take […]

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April 30, 2020 By hopgroup

The Significant Cultural Facts of the Hispanic Population

The Hispanic population is becoming the driving force of the major industries in the US. The latest Nielsen report shows that they contribute about 56% of the total population. Furthermore, the number is bound to grow by 60% in the coming five years. The auto industry is the biggest beneficiary of the demographic shift. Studies show that […]

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April 15, 2020 By hopgroup

The Significance of Reaching the Hispanic Market Online

Businesses and marketers in the United States are taking notice, as Hispanics continue to be the fastest growing segment of the population. Knowing that this opportunity exists is great but learning how to seize it is what will determine your company’s success. What good is being aware that droves of potential customers are out there […]

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April 01, 2020 By hopgroup

The Best Way Companies Can Reach Hispanics on Social Media

Social media is a crowded place — an endless traffic jam of personal posts, videos, news stories and advertisements. Businesses understand the importance of being on social media to grow their customer base, but where many companies are lacking is in the “how to.” Simply being present on all of the major platforms like Facebook, […]

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March 31, 2020 By hopgroup

Hispanics: Your Revolutionary Market Opportunity

El Mercado. That’s the term every marketing executive is burning the midnight oil to familiarize themselves with. Marketing to the Hispanic segment of consumers is the newest hot thing for companies looking for more growth from untapped or under-reached populations. Many digital marketing gurus and expert sales directors have a deep knowledge of marketing but face […]

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March 19, 2020 By hopgroup

3 key characteristics of Hispanic Culture that can support your strategy

In the Hispanic community, culture is a thing to be embraced. Ever since Latino children are young, they are taught the virtue of respeto (respect) and dignidad (dignity) as far as their Hispanic heritage is concerned; this is one of the characteristics of Hispanic culture embraced by many. As the Latino people continue to influence the American culture, here […]

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March 01, 2020 By hopgroup

Hispanics Have the Discretionary Spend Businesses Can’t Afford to Ignore

As we’ve discussed in detail throughout this series, the Hispanic population in the United States is growing at a higher rate than any other segment in the country. Businesses need to devote a significant amount of their advertising efforts to this burgeoning market or they will have difficulty in reaching their sales goals and be […]

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