The number of Hispanic home owners is fast rising in the United States. According to the National Association of Hispanic Real Estate Agents (NAHREP) statistics, more than 7.3 million Hispanics own homes in the U.S which represent more than 40% of home ownership in America. This figure is set to increase as more Hispanic Millenials reach […]
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The Hispanic community represents a significant minority (18%) in the US, which indicates a remarkable growth. The Hispanic cultural plurality has tremendously spread across populous states in the U.S. population. The future of the American economic growth depends on Hispanics by the cultural and social shift expected to go along with their continuous expansion. Latino marketing […]
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Hiring a digital marketing consultant can have a great impact on your amount of sales, customers and web site visitors through time. You should understand which skills are the most relevant to look for in a digital marketing consultancy. It is very important to know that poorly executed marketing strategies can also have a negative effect on […]
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Hispanics are responsible for more than half of the American population growth from 2000-2010. Their purchasing power is outpacing the economy, yet many entrepreneurs have not managed to successfully penetrate the contemporary Hispanic market. It happens because they rush and develop a non-comprehensive and not results-oriented marketing approach for Latinos. Below are three tips for navigating the […]
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The Hispanic market is dynamic and highly rewarding. They make almost 20% of the American population. Businesses are reaping big profits from this population. However, making it to this market and impacting influence is not an easy task. It is a market controlled by social and cultural inclinations. When businesses have a clear understanding of this […]
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The Hispanic population in the United States is currently at an all-time high of 57 million. Hispanics currently represent 18% of the US population, but given their high population growth rate, it is expected that they will represent 24 percent of the US population by 2040 and 29% by 2060. According to census statistics procured by […]
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According to Nielsen, the Hispanic community in the United States had a buying power of $1.3 trillion in 2015. This figure is higher than the GDP of both Spain and Australia. Given how big it is and the fact that it has grown by over 100% since the turn of the century with no sign […]
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AHAA is an acronym for the Association of Hispanic Advertising Agencies. The goal of AHAA org as an umbrella body is to be a facilitator for growth in the advertising and marketing industry. It endeavors to accomplish this goal through not only strengthening and protecting it but also through conducting market research and spreading the word […]
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The Nielsen fifth consumer report on the Hispanic Consumer Behavior is in itself a revelation of how significant this consumer group has become in recent years. According to this report, the Latino community was responsible for 50% of the population growth in the United States between 2010 and 2015. The report goes on to state that […]
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HOP Group recently attended the Culture Marketing Council’s 2019 Annual Summit in Dallas, TX. The idea-driven conference brought together some of the best strategic and creative minds in the multicultural marketing industry to discuss trends and share best practices. Representatives from some of the most successful brands, agencies, media companies and content creators discussed cultural shifts, projections […]
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