Blog

March 31, 2019 By hopgroup

Maximize your Hispanic Advertising Efforts: Be Innovative

Traditional advertising is not working anymore in the general population and this resonates even more with the Hispanics market segment. There are critical questions for today’s business and marketing executives in this rapidly changing technological advertising space that can only be matched by novel advertising strategies. This include value for consumer’s money, whether a brand […]

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March 15, 2019 By hopgroup

Spanish Advertising for Targeting U.S Hispanics

The multifaceted nature of the Hispanic consumer has over time been recognized widely as a fundamental aspect when it comes to the growth initiative for virtually all industries in the U.S. The community has a number of attributes that require companies to adopt Spanish advertising if they want to increase their revenue as well as their […]

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March 01, 2019 By hopgroup

Tapping into the Increasing Buying Power of the Hispanic Population

There is no other segment of the American population that is growing at such a fast rate as the Hispanics. The country’s U.S. Hispanic population is projected to achieve a 167% growth, placing it at the lead in American consumer subgroups. Spanish is the leading non-English language currently in the US, with Pew Research Centre placing the […]

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February 28, 2019 By hopgroup

The Importance of Family in Hispanic Culture and How it Influences Digital Marketing

The importance of family in Hispanic culture cannot be undermined. Hispanics are highly connected to their families, and this eventually has an influence on the sustainability of their culture. There is a relative importance of cultural influence in the market based on family, heritage, and community. The family connection of the Hispanic has much influence of […]

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February 28, 2019 By hopgroup

Hispanics by State: What you did not know

The Hispanic market is an attractive US market that any business would wish to try out. It is acclaimed to be a trendsetter in the US. It has incredible influence on how businesses do their selling. Here are some facts you didn’t know on Hispanics by State. History Around 1980, there were 14.6 million Hispanics in the […]

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February 15, 2019 By hopgroup

The influence of Latino culture in the United States

The Hispanic population in the United States currently stands at 57 million – a figure that represents over 18 percent of the total population in the country. Given their sheer number and the considerable period the Latino community has lived in the United States; it is not surprising that their presence has had a considerable […]

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February 15, 2019 By hopgroup

The importance of the Hispanic market in the US

Understanding the importance of the Hispanic population in the United States can be a great opportunity to expand your business and find a great target of customers that form a great part of the American population nowadays. As of July 2014 the Hispanic market in the US was around 55 million people (Hispanic origin). A […]

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February 01, 2019 By hopgroup

Top Trends in Hispanic Housing

In 2015, there were 245,000 new owner Hispanic households that entered the market, within a fast growing population segment that remains largely untapped. The purchasing power surge, a significant entrepreneurial focus matched by sizable income gains has ensured that Hispanic housing trends have gone against the otherwise national plunge. Even with Pew Research Centre observing a harder […]

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February 01, 2019 By hopgroup

Hispanic Marketing: 3 Ways to Increase Your Auto Sales

Most of the U.S – based car dealers are looking for ways of attracting the Hispanic buyers. Some companies such as Ford are spending a significant amount of resources to gain market share with Hispanics. This group spends approximately $16.2 billion dollars on new car purchases every year. More interesting is the fact that these Hispanics […]

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January 31, 2019 By hopgroup

Hispanic demographics trends: An opportunity for companies

Hispanics consist of over 57 million people in the US today. This is expected to shoot up to 29% by 2060 to reach 119 million people. With such demographics, the influence Hispanics hold in the market today is apparent. There is a booming trend of consumer habits exhibited by this population. They’re changing the way companies do […]

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