Blog

January 15, 2019 By hopgroup

Understanding Hispanic American Preferences to Attract this Market Segment

Hispanic Americans have become a force to reckon with in the American consumer space. Brands are outcompeting each other to market to Hispanics and reap from a population group well known for brand loyalty and distinct multicultural taste. Different sub-groups within the Hispanic Americans such as teens, millennials, and women are marking their place in […]

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January 15, 2019 By hopgroup

Marketing to Hispanics – 5 things to keep in mind

5 Things to Keep in Mind when Marketing to Hispanics With over 54 million Hispanics living in the US, Fred Diaz, Nissan’s marketing and operations Vice Presidents says, “it’s impossible to ignore Latinos, they are rapidly becoming the bigger focus.” Given their economic significance, major brands such as Budweiser, AT&T and McDonald’s are striving to gain […]

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January 02, 2019 By hopgroup

Understanding Hispanic Culture

The US Hispanic population is rapidly becoming the target for many businesses. It’s been noted to be the fastest-growing ethnic group and going by the current growth rate of 167% compared to non-Hispanics, they will amount to 29% of the total U.S. population by 2050. Taking a closer look at the persona of these people […]

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January 01, 2019 By hopgroup

3 traits of hispanic communication styles

Companies that target the American Hispanic community through online strategies need to be cognizant of the unique qualities that cut across all Latino groups. A thorough analysis of these similarities will enable them to figure out any mistakes that they may be making while communicating with a community that currently represents over 18% of the […]

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December 30, 2018 By hopgroup

The US Hispanic Market: 3 Reasons for Specific Marketing

The multifaceted nature of the US Hispanic market requires that all marketing campaigns chosen to attempt reaching this demographic are all tailored to suit it. The Hispanic community in the United States has a number of attributes that have to be taken into consideration before any attempt is made to formulate a formidable marketing strategy. […]

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December 15, 2018 By hopgroup

Hispanic advertising: What does it mean?

It’s evident that Hispanics are the epicenter of growth in the US. They are composed of a large population and are endowed with amazing purchasing capabilities. Large enterprises have termed the Latinos as the future of business in America. Though they look appealing to most businesses, they are highly inclined to culture, and social classes with […]

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December 02, 2018 By hopgroup

What is Latino culture & why should it matter to companies?

What is Latino Culture and Why Should it Matter to Companies? Latino culture comprises of the customs and traditions of the latinoamericano or the US ethnic group with Latin American roots. Latinos or Hispanics, who by July 1, 2015 amounted to 56.6 million or 17.6% of the US population, come from diverse economic, geographic and social backgrounds. However, […]

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