Businesses and marketers in the United States are taking notice, as Hispanics continue to be the fastest growing segment of the population. Knowing that this opportunity exists is great but learning how to seize it is what will determine your company’s success. What good is being aware that droves of potential customers are out there […]
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Social media is a crowded place — an endless traffic jam of personal posts, videos, news stories and advertisements. Businesses understand the importance of being on social media to grow their customer base, but where many companies are lacking is in the “how to.” Simply being present on all of the major platforms like Facebook, […]
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El Mercado. That’s the term every marketing executive is burning the midnight oil to familiarize themselves with. Marketing to the Hispanic segment of consumers is the newest hot thing for companies looking for more growth from untapped or under-reached populations. Many digital marketing gurus and expert sales directors have a deep knowledge of marketing but face […]
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In the Hispanic community, culture is a thing to be embraced. Ever since Latino children are young, they are taught the virtue of respeto (respect) and dignidad (dignity) as far as their Hispanic heritage is concerned; this is one of the characteristics of Hispanic culture embraced by many. As the Latino people continue to influence the American culture, here […]
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As we’ve discussed in detail throughout this series, the Hispanic population in the United States is growing at a higher rate than any other segment in the country. Businesses need to devote a significant amount of their advertising efforts to this burgeoning market or they will have difficulty in reaching their sales goals and be […]
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Today, the Hispanic population has a purchasing power valued at more than $1.5 trillion. This presents a market opportunity that marketers, digital marketers and sales directors are scrambling to get a cut for their brands and companies. There have been prominent pointers that the Hispanics present one market opportunity with the potential to drive sales […]
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Marketers who are interested in penetrating the Latino market in the United States and expanding their market share need some important cultural insights that will help them to navigate this fast-growing community easily. According to Nielsen, Hispanics are responsible for 50 percent of US population growth observed from 2010 to 2015. This fact coupled with their […]
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In the American business environment, there are two dominant cultures that determine the success or doom for businesses; the Hispanic culture and American cultures. A business that overlooks these cultures has fewer chances of excelling in this market. Considering marketing campaigns aim at increasing sales, leaving an impact on the field, and winning trust as well […]
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In an attempt to gain a closer understanding of the Hispanic community as far as marketing is concerned, a lot of information exists online in the form of Hispanic articles. While the information is indeed vast, a question arises regarding whether they are both valid and relevant. These concerns make the process of looking for […]
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Marketers are spending most of their time discussing the importance of Hispanic millennial consumers more than any other thing. The focus on this group is meaningful since the Hispanic millennials are just about to unlock their purchasing power. In the wake of this revelation, marketers of various brands are forced to come up with appealing marketing strategies […]
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