The Latino population in the United States is expected to grow by almost three percent each year for the next decade. More importantly, this demographic will expand into every state and city in the country. This surge in growth represents a tremendous opportunity for companies willing to specifically market to this demographic. These top hispanic […]
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Hispanic marketing has become an important avenue to help drive brand growth and improve company revenue. This is because Latinos are exerting influence that has never been felt before on the American consumer space due to their growing population and increasing spending power. The Latino market is growing at an unprecedented rate and marketers, digital […]
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The Latino population accounts for 18% of the US population according to the National census. Given the considerable increase in Latino spending power over the past decade and their high population growth it’s rather surprising that it took this long for brand marketers to start taking it seriously as a market they could tap into. […]
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In the U.S., being ‘Latino’ or ‘Hispanic’ may mean the same thing especially with regard to census definition. In much finer terms, it can be separated to mark the origin, heritage or lineage of the person or their parents (Latino – from Latin America) or just identifying with a culture or heritage of Spanish nature […]
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A common mistake made by many marketers is assuming that virtually all latino millennials are native-born; an assumption which couldn’t be further from the truth. The fact of the matter is, 37% of all Hispanic millennials are American born. A fact that has a significant influence on their preferences as consumers. While certain consumer trends […]
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Traditional advertising is not working anymore in the general population and this resonates even more with the Hispanics market segment. There are critical questions for today’s business and marketing executives in this rapidly changing technological advertising space that can only be matched by novel advertising strategies. This include value for consumer’s money, whether a brand […]
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The multifaceted nature of the Hispanic consumer has over time been recognized widely as a fundamental aspect when it comes to the growth initiative for virtually all industries in the U.S. The community has a number of attributes that require companies to adopt Spanish advertising if they want to increase their revenue as well as their […]
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There is no other segment of the American population that is growing at such a fast rate as the Hispanics. The country’s U.S. Hispanic population is projected to achieve a 167% growth, placing it at the lead in American consumer subgroups. Spanish is the leading non-English language currently in the US, with Pew Research Centre placing the […]
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The importance of family in Hispanic culture cannot be undermined. Hispanics are highly connected to their families, and this eventually has an influence on the sustainability of their culture. There is a relative importance of cultural influence in the market based on family, heritage, and community. The family connection of the Hispanic has much influence of […]
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The Hispanic market is an attractive US market that any business would wish to try out. It is acclaimed to be a trendsetter in the US. It has incredible influence on how businesses do their selling. Here are some facts you didn’t know on Hispanics by State. History Around 1980, there were 14.6 million Hispanics in the […]
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