Traditional advertising is not working anymore in the general population and this resonates even more with the Hispanics market segment. There are critical questions for today’s business and marketing executives in this rapidly changing technological advertising space that can only be matched by novel advertising strategies. This include value for consumer’s money, whether a brand can help keep customers connected and what exactly makes it stand out.
New Advertising Approaches Needed
Many digital marketing and sales managers have a deep knowledge of marketing but aren’t really specialized in the Hispanic market. Although they are interested in learning about this revolutionary market segment, the realities of marketing to U.S. Hispanics go beyond mere translation of adverts. Our company specializes in companies who need to increase their market share in the U.S. Hispanic Market through online strategies, but find it challenging. Our services drive new Latino customers and turn a company’s online channels into magnets specifically aimed at Hispanics.
Beyond Multi-Level Marketing
Recent Hispanic trends show that the job gains made by the population are driven by U.S. born workers. Pew Research Centre notes that Latinos recovered most of the jobs lost in the recession, meaning a greater number can now shop in store, or shop online using a smartphone, laptop, smart TV or laptop. Hispanic marketing is now using the same innovative strategies being used to target other millennial consumers who are quite choosy and highly mobile. It goes beyond multi-channel marketing due to the advent of social media where companies are finding themselves needing to navigate a web of digital channels.
Hispanic Advertising will be Crucial to Driving Sales Growth
Forbes says that U.S. Hispanic advertising offers a super consumer opportunity for businesses today. Online advertising is where the new war is being fought and only marketing and business executives who can sustain an edge in their advertising will reap any significant benefits. The question ‘¿Prefieres Hablar en Español?’ matters much less today, as long as a brand captures aspects of Hispanic culture in its advertising content. Novel advertising strategies will include geo-targeting adverts to reach this segment that marketers are spending sleepless nights trying to sell to.
A recent Nielson report points out that U.S. Hispanics will continue to dominate most sales growth for many products. With sales to Hispanics outpacing the market, companies can take advantage of our company’s innovative marketing strategies and earn their cut from this crucial market segment, today.
