The Hispanic population in the United States currently stands at 57 million – a figure that represents over 18 percent of the total population in the country. Given their sheer number and the considerable period the Latino community has lived in the United States; it is not surprising that their presence has had a considerable […]
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Understanding the importance of the Hispanic population in the United States can be a great opportunity to expand your business and find a great target of customers that form a great part of the American population nowadays. As of July 2014 the Hispanic market in the US was around 55 million people (Hispanic origin). A […]
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In 2015, there were 245,000 new owner Hispanic households that entered the market, within a fast growing population segment that remains largely untapped. The purchasing power surge, a significant entrepreneurial focus matched by sizable income gains has ensured that Hispanic housing trends have gone against the otherwise national plunge. Even with Pew Research Centre observing a harder […]
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Most of the U.S – based car dealers are looking for ways of attracting the Hispanic buyers. Some companies such as Ford are spending a significant amount of resources to gain market share with Hispanics. This group spends approximately $16.2 billion dollars on new car purchases every year. More interesting is the fact that these Hispanics […]
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Hispanics consist of over 57 million people in the US today. This is expected to shoot up to 29% by 2060 to reach 119 million people. With such demographics, the influence Hispanics hold in the market today is apparent. There is a booming trend of consumer habits exhibited by this population. They’re changing the way companies do […]
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Hispanic Americans have become a force to reckon with in the American consumer space. Brands are outcompeting each other to market to Hispanics and reap from a population group well known for brand loyalty and distinct multicultural taste. Different sub-groups within the Hispanic Americans such as teens, millennials, and women are marking their place in […]
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5 Things to Keep in Mind when Marketing to Hispanics With over 54 million Hispanics living in the US, Fred Diaz, Nissan’s marketing and operations Vice Presidents says, “it’s impossible to ignore Latinos, they are rapidly becoming the bigger focus.” Given their economic significance, major brands such as Budweiser, AT&T and McDonald’s are striving to gain […]
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The US Hispanic population is rapidly becoming the target for many businesses. It’s been noted to be the fastest-growing ethnic group and going by the current growth rate of 167% compared to non-Hispanics, they will amount to 29% of the total U.S. population by 2050. Taking a closer look at the persona of these people […]
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Companies that target the American Hispanic community through online strategies need to be cognizant of the unique qualities that cut across all Latino groups. A thorough analysis of these similarities will enable them to figure out any mistakes that they may be making while communicating with a community that currently represents over 18% of the […]
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The multifaceted nature of the US Hispanic market requires that all marketing campaigns chosen to attempt reaching this demographic are all tailored to suit it. The Hispanic community in the United States has a number of attributes that have to be taken into consideration before any attempt is made to formulate a formidable marketing strategy. […]
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