When marketing to any potential customer, it’s important to determine what they truly value. Failing to do so will result in campaigns that fall short in grabbing attention or motivating the desired behavior. When it comes to the Hispanic market living in the United States, there are several common characteristics that your business should take […]
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In the American business environment, there are two dominant cultures that determine the success or doom for businesses; the Hispanic culture and American cultures. A business that overlooks these cultures has fewer chances of excelling in this market. Considering marketing campaigns aim at increasing sales, leaving an impact on the field, and winning trust as well […]
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Over the course of time, marketers have had to struggle with figuring out the best way to communicate with the modern-day Latino population. Hispanic content marketing in the present age presents the challenge of whether to communicate with the target population using either English or Spanish. What makes this a challenge is the bilingual nature […]
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The Hispanic Millennials is one of the fastest growing minority consumer group in America. As a result, many companies are scrambling to find ways of targeting their marketing strategies towards the group. Multicultural marketing is proving to be the most effective way of reaching out to the social and mobile Hispanic Millennials. But why is it […]
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AHAA is an acronym for the Association of Hispanic Advertising Agencies. The goal of AHAA org as an umbrella body is to be a facilitator for growth in the advertising and marketing industry. It endeavors to accomplish this goal through not only strengthening and protecting it but also through conducting market research and spreading the word […]
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HOP Group recently attended the Culture Marketing Council’s 2019 Annual Summit in Dallas, TX. The idea-driven conference brought together some of the best strategic and creative minds in the multicultural marketing industry to discuss trends and share best practices. Representatives from some of the most successful brands, agencies, media companies and content creators discussed cultural shifts, projections […]
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The importance of family in Hispanic culture cannot be undermined. Hispanics are highly connected to their families, and this eventually has an influence on the sustainability of their culture. There is a relative importance of cultural influence in the market based on family, heritage, and community. The family connection of the Hispanic has much influence of […]
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The US Hispanic population is rapidly becoming the target for many businesses. It’s been noted to be the fastest-growing ethnic group and going by the current growth rate of 167% compared to non-Hispanics, they will amount to 29% of the total U.S. population by 2050. Taking a closer look at the persona of these people […]
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