The Hispanic population in the United States is currently at an all-time high of 57 million. Hispanics currently represent 18% of the US population, but given their high population growth rate, it is expected that they will represent 24 percent of the US population by 2040 and 29% by 2060. According to census statistics procured by […]
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According to Nielsen, the Hispanic community in the United States had a buying power of $1.3 trillion in 2015. This figure is higher than the GDP of both Spain and Australia. Given how big it is and the fact that it has grown by over 100% since the turn of the century with no sign […]
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AHAA is an acronym for the Association of Hispanic Advertising Agencies. The goal of AHAA org as an umbrella body is to be a facilitator for growth in the advertising and marketing industry. It endeavors to accomplish this goal through not only strengthening and protecting it but also through conducting market research and spreading the word […]
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The Nielsen fifth consumer report on the Hispanic Consumer Behavior is in itself a revelation of how significant this consumer group has become in recent years. According to this report, the Latino community was responsible for 50% of the population growth in the United States between 2010 and 2015. The report goes on to state that […]
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HOP Group recently attended the Culture Marketing Council’s 2019 Annual Summit in Dallas, TX. The idea-driven conference brought together some of the best strategic and creative minds in the multicultural marketing industry to discuss trends and share best practices. Representatives from some of the most successful brands, agencies, media companies and content creators discussed cultural shifts, projections […]
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Hispanic Market Trends to Look Out For The previously ignored Hispanic market is continuously proving to be a growing force in the U.S. Between 2010 and 2015, statistics showed that the Hispanic population consisted about 50 percent of the entire U.S. population growth. While these numbers might mean something else in other professions, to marketers, this […]
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The spending power of the American Hispanic community has been consistently on the rise. According to Nielsen, their spending power currently stands at over $1.4 Trillion; an impressive figure that can be attributed to their high population growth and rigorous work ethic. The factors that influence their spending habits are varied, but the one that […]
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Latino culture in America has had a considerable influence on how Marketers develop their strategies. Given the meteoric rise in both population and buying power witnessed amongst members of this community, a lot of effort and research has now gone into figuring out the best ways to appeal to this market. The fact that the […]
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In a recent report released by Nielsen, Hispanic women were identified as a crucial component of the 57M plus group of the Hispanic population. The group’s collective purchasing power is placed at $1.5 trillion and is projected to soon account for over 10.6% of the entire U.S. purchasing power before 2019. The multicultural taste and influential […]
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The Hispanic population is the new battlefront for brand and revenue growth. The 56.6 Million strong segment of the American population with a growing purchasing power guided by a multi-cultural taste is quite an enticement to many marketing, digital marketing and sales directors. There is widespread discussion within marketing and branding guru circles on developing […]
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