Hispanics consist of over 57 million people in the US today. This is expected to shoot up to 29% by 2060 to reach 119 million people. With such demographics, the influence Hispanics hold in the market today is apparent. There is a booming trend of consumer habits exhibited by this population. They’re changing the way companies do […]
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Hispanic Americans have become a force to reckon with in the American consumer space. Brands are outcompeting each other to market to Hispanics and reap from a population group well known for brand loyalty and distinct multicultural taste. Different sub-groups within the Hispanic Americans such as teens, millennials, and women are marking their place in […]
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What is Latino Culture and Why Should it Matter to Companies? Latino culture comprises of the customs and traditions of the latinoamericano or the US ethnic group with Latin American roots. Latinos or Hispanics, who by July 1, 2015 amounted to 56.6 million or 17.6% of the US population, come from diverse economic, geographic and social backgrounds. However, […]
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