The Latino population in the United States is expected to grow by almost three percent each year for the next decade. More importantly, this demographic will expand into every state and city in the country. This surge in growth represents a tremendous opportunity for companies willing to specifically market to this demographic. These top hispanic […]
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In the U.S., being ‘Latino’ or ‘Hispanic’ may mean the same thing especially with regard to census definition. In much finer terms, it can be separated to mark the origin, heritage or lineage of the person or their parents (Latino – from Latin America) or just identifying with a culture or heritage of Spanish nature […]
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The multifaceted nature of the Hispanic consumer has over time been recognized widely as a fundamental aspect when it comes to the growth initiative for virtually all industries in the U.S. The community has a number of attributes that require companies to adopt Spanish advertising if they want to increase their revenue as well as their […]
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Understanding the importance of the Hispanic population in the United States can be a great opportunity to expand your business and find a great target of customers that form a great part of the American population nowadays. As of July 2014 the Hispanic market in the US was around 55 million people (Hispanic origin). A […]
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Most of the U.S – based car dealers are looking for ways of attracting the Hispanic buyers. Some companies such as Ford are spending a significant amount of resources to gain market share with Hispanics. This group spends approximately $16.2 billion dollars on new car purchases every year. More interesting is the fact that these Hispanics […]
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5 Things to Keep in Mind when Marketing to Hispanics With over 54 million Hispanics living in the US, Fred Diaz, Nissan’s marketing and operations Vice Presidents says, “it’s impossible to ignore Latinos, they are rapidly becoming the bigger focus.” Given their economic significance, major brands such as Budweiser, AT&T and McDonald’s are striving to gain […]
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The multifaceted nature of the US Hispanic market requires that all marketing campaigns chosen to attempt reaching this demographic are all tailored to suit it. The Hispanic community in the United States has a number of attributes that have to be taken into consideration before any attempt is made to formulate a formidable marketing strategy. […]
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