According to Nielsen, the Hispanic community in the United States had a buying power of $1.3 trillion in 2015. This figure is higher than the GDP of both Spain and Australia. Given how big it is and the fact that it has grown by over 100% since the turn of the century with no sign […]
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The Nielsen fifth consumer report on the Hispanic Consumer Behavior is in itself a revelation of how significant this consumer group has become in recent years. According to this report, the Latino community was responsible for 50% of the population growth in the United States between 2010 and 2015. The report goes on to state that […]
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The spending power of the American Hispanic community has been consistently on the rise. According to Nielsen, their spending power currently stands at over $1.4 Trillion; an impressive figure that can be attributed to their high population growth and rigorous work ethic. The factors that influence their spending habits are varied, but the one that […]
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In a recent report released by Nielsen, Hispanic women were identified as a crucial component of the 57M plus group of the Hispanic population. The group’s collective purchasing power is placed at $1.5 trillion and is projected to soon account for over 10.6% of the entire U.S. purchasing power before 2019. The multicultural taste and influential […]
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Hispanic marketing has become an important avenue to help drive brand growth and improve company revenue. This is because Latinos are exerting influence that has never been felt before on the American consumer space due to their growing population and increasing spending power. The Latino market is growing at an unprecedented rate and marketers, digital […]
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The Latino population accounts for 18% of the US population according to the National census. Given the considerable increase in Latino spending power over the past decade and their high population growth it’s rather surprising that it took this long for brand marketers to start taking it seriously as a market they could tap into. […]
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A common mistake made by many marketers is assuming that virtually all latino millennials are native-born; an assumption which couldn’t be further from the truth. The fact of the matter is, 37% of all Hispanic millennials are American born. A fact that has a significant influence on their preferences as consumers. While certain consumer trends […]
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The Hispanic market is an attractive US market that any business would wish to try out. It is acclaimed to be a trendsetter in the US. It has incredible influence on how businesses do their selling. Here are some facts you didn’t know on Hispanics by State. History Around 1980, there were 14.6 million Hispanics in the […]
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The Hispanic population in the United States currently stands at 57 million – a figure that represents over 18 percent of the total population in the country. Given their sheer number and the considerable period the Latino community has lived in the United States; it is not surprising that their presence has had a considerable […]
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In 2015, there were 245,000 new owner Hispanic households that entered the market, within a fast growing population segment that remains largely untapped. The purchasing power surge, a significant entrepreneurial focus matched by sizable income gains has ensured that Hispanic housing trends have gone against the otherwise national plunge. Even with Pew Research Centre observing a harder […]
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